Structure and strategy
Our goals, beliefs and commitment
Love and be loved, be thankful and humble
Have these feelings about family members, colleagues, business partners, products, the environment and everything.
- “Always look ahead of the times, constantly seek change, and constantly take on new challenges”
- “Contribute to society by developing and providing products of higher added value”
- “Contribute to society by bringing physical and mental happiness to our employees”
Enhance technological capabilities, add value to mineral products, which are the bounty of the planet, and express an appreciation for the environment. At the same time, inspire customers and achieve outstanding business results.